Photograph of Phil Carter and his family

About Me

I’m a family man, lover of all things burrito, and a superhero movie aficionado. A Midwest native my entire life; I have a bachelor's degree from the Columbus College of Art and Design, and have been working in the central Ohio area for my entire career.

I'm a nerd at heart whether it's tinkering with computer parts in my basement, digging through bins at toy conventions, or diving deep into the lore of a new movie. I also have a passion for physical fitness and love exercising with my son at the crack of dawn before he catches the morning school bus.

How I work

My education in visual design and real-world experience in IT have served me well in the "wear many hats" career of product design. Since my core skills lie at the convergence of technology and design, I’m skilled at creating digital products and experiences with an iterative and data-driven approach. I'm equally comfortable amongst a group of developers as I am with designers; and I am ready to dive into challenges whether they are ambiguous, organizational, aesthetic or technical in nature.

I am fueled by being around talented people, and I aim to be equally inspiring to others on their professional development journey. I also am an advocate for design thinking, and love to give workshops introducing the concept and methodologies to stakeholders within organizations.
Illustration of the double diamond diagram methodology
My ideal work methodology is the double diamond, as it provides the framework to iterate on the journey to solving problems. I feel equally comfortable drafting a research plan and interviewing subjects, as I do creating prototypes and building pixel-perfect design systems.

The Design Council has a great writeup defining the components of the double diamond, but I can share some foundational elements of the approach here.

This phase focuses on gathering data to fully understand the underlying challenges. Artifacts include interviews, ethnographic observations and research plans.

Makes sense of the data from the discovery phase to help create a focused direction on a potentially reframed challenge. Outputs include personas, journey maps, empathy mapping, etc.

Explore solutions, new possibilities and test ideas. Work for this phase consists of "How might we..." questions, crazy eights, role playing, storyboards, etc.

Take the learnings from the testing in the develop phase and focuses on refining the ideas and delivering on solutions.



Interaction design
Visual design
Design systems
Usability research
User interviews
UX writing
Content design


Adobe CS
Axure RP
Optimal Workshop
Google Analytics


jQuery UI


I’ve had the pleasure of working with some very talented folks throughout my career. Here are some of the kind words they shared about their experience working with me.
Picture of Amanda Raupple

Amanda Raupple

Design Director

It was a great experience to have Phil on my team at McGraw Hill. Our group's initiative was unique in that it was the perfect mix of an ambitious but aggressive challenge. Phil undoubtedly rose to the occasion and exceeded expectations. He is a pro at navigating ambiguity, taking a user-centered approach to design, and synthesizing complex project inputs into clear stakeholder presentations. His presentation skills are outstanding! He consistently fostered a shared team understanding and a clear path forward. And most importantly, Phil is a team player that nurtures a positive and productive culture.
Picture of David Roe

David Roe

Product Design Manager

Phil has a great depth of user experience design knowledge. His ability to work independently and with ambiguity was a great asset to our innovation efforts where he continuously brought software design ideas to life through design, prototyping, and research. He has a mastery of design tools and methods that would be an asset to any software design team.
Picture of Brian Prescott

Brian Prescott

Senior Software Engineer

I really enjoyed working with Phil. His attention to detail and wide range of skills were always what I and the company needed, and our products were always better for Phil's efforts. Many of his ideas and designs went far above and beyond the call of what we were asking for, and led us to take our products in new and different directions. I would highly recommend Phil, as his creative touch is truly unique.